Tuesday, March 15, 2016

How to Market Your Rap Songs

Market your rap songs through social media sites. Comstock/Comstock/Getty Images Marketing your rap songs requires a significant amount of work and networking with the right people. Building a fan base is crucial to music marketing, and knowing where to find potential fans is just part of the game. You can try to promote your music in several places, both online and in the real world. Take advantage of the benefits of technology to promote your music and increase your exposure to fans of rap music.

Step 1 Take advantage of social networking sites that make it possible to market your music. Some sites allow you to specify your genre; these include ReverbNation, MySpace Music and Soundcloud. Also, create pages on social networking sites such as Facebook and LinkedIn.

Step 2 Sign up for a digital distribution deal with a company like CDBaby or TuneCore. These companies will distribute your music to online retailers such as iTunes, AmazonMP3 and Rhapsody. They usually charge a small flat fee or take a percentage of each sale.

Step 3 Hire a Web designer to create a website with samples of your music, and use an email newsletter service to stay in contact with your fans. Services such as SurveyMonkey and MailChimp will allow you to connect with your fans and make it easy to adhere to regulations for sending mass emails.

Step 4 Find an agent through a local or national musicians union to help you market your music and expand your presence. Look for an agent who specializes in rap music.

Step 5 Provide a free download of your music for signing up at your website or becoming a fan on one of your social networking sites.

Step 6 Describe your music to your audience. If they have never heard your music, give them a reason to take the time to press "Play" and listen.

Create a media kit that includes a photo, a CD demo, your news release that talks about your music and contact information. Use this media kit to send your music to non-commercial radio stations. Don't bother with commercial radio stations; they will not play your music unless an agent is representing you.

References Rap Coalition: How to Get a Deal [http://www.rapcoalition.org/how_to_get_a_deal.htm]
Vocalist: How to Get a Record Deal [http://www.vocalist.org.uk/record_deal.html]